our work

• Giloba
  

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  Giloba is an OTC product from Megawecare Group which is used to enhance brain function, such as Alzheimer disease prevention, memory loss, stroke, etc… This is the first time Giloba would like to invest in communication to build awareness for the brand as well as educate consumers about product benefits.

  
  

  CHALLENGES

  OTC pharmaceutical product is restricted in branding. Moreover, competitors such as Hoạt Huyết Nhất Nhất, Tanakan played actively in communication, especially on a TV channels with huge investment. Building awareness for Giloba within a constrained budget for a whole year plan was defined as our key challenge for this campaign.

• OMO
  WAKANDA

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  To continue the story of "the real summer play" that OMO has written in the previous year, OMO will re-activate this summer with a more purposeful and impact campaign for all kids in rural and urban for a life fully-lived.

  Thereby, enhancing brand love through the activation of new brand purpose “bring back the magic of real play” is focused and also deliver clearly product's innovation & proposition in a relevant way.

  
  

  CHALLENGES

  There are big differences in the circumstances, reality and way of "playing" of children in rural and urban.

  Create enough attention and motivation for parents to take action for "playing" and "getting dirt" with their children. => Communication Task: Creating the activities that are meaningful, appropriate and well convey brand role for both rural and urban kids.

• OMO
  MOTHER DAY

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  Mother's Day is becoming a popular day in Vietnam! Well, the truth is, for this year's Mother Day, OMO Gentle on Skin decided to own the biggest buzz on social with its keyword “Dịu nhẹ” (Gentleness).

  OMO Gentle On Skin is a born-late variant from the OMO Matic family with the product concept: "Gentle from the very first moments" targeted to moms with toddlers. Hence, to convince consumers about the product's gentleness, we need to find a way to talk to them in the most personal and relevant way.

  
  

  CHALLENGES

  Data showed that OMO Gentle On Skin had the low level of consumer switching. Hence the task was to leverage on the strong emotional story that OMO GOS represents to introduce consumers of its powerful functional benefits and ultimately hook them to purchase our products.

  This year's Mother Day, OMO Gentle on Skin decided to own the biggest buzz on social with its keyword “Dịu nhẹ” (Gentleness).

• Lifebuoy
  ANTI COVID-19

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  Since Covid-19 appeared early 2020, hand hygiene has become a procedure of paramount importance. The virus’s rapid spread and deadly nature meant that washing hands simply is not enough, but correctly doing with Lifebuoy so is the new minimum.

  Lifebuoy’s goal for the campaign is to maximize awareness and integrate handwashing with Lifebuoy into a healthy habit for Vietnamese people, along with efforts from governmental bodies and trusted organizations.

  
  

  CHALLENGES

  People tended to spend more time on social media than ever when they are confined to their homes. But it was not that good actually because of overwhelmingly bad news so they was in dire need of an uplifting, positive pick-up.

  Because they were physically separated, they need more tough yet heart-touching time through the heart-warming content as a way of ease their mental health and get closer together.

• LIFEBUOY
  ARYA Y2

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  Back-to-school date was coming around, moms were burdened with extra worries as the Covid outbreak is still lurking around the corner. Since Covid-19 pandemic, Consumer product behaviors has changed, Health & Hygiene as a key product category protecting the body against alien invaders. Lifebuoy want tap into this occasion to GET low-cost & non-hygiene shower gel users, LSM 4+ TO use to Lifebuoy Shower Gel ARYA BY capturing increasing hygiene demand after Pandemic & building relevancy for hygiene credential of Lifebuoy's superior germ-protection proposition at relevant touch points/occasions.

  
  

  CHALLENGES

  In previous campaign (Lifebuoy Arya Y1) did build the awareness of skin immunity - a totally new term and knowledge in Vietnam. And this year, Lifebuoy Arya Y2 need to strengthen the concept “Skin Immunity” by creating a useful, yet engaging content based on given social fact about the pandemic that effect humanity heavily, which can trigger consumers to re-look at skin immunity as importance part of health protection in post-pandemic time, in order to inject LFB functions, awake and strengthen hygiene credential of Lifebuoy in consumer awareness

• LIFEBUOY
  ARYA Y2

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  In recent years, the eSports industry has seen significant growth with South East Asia being the fastest growing region. Among the multi-million fanbase of eSports, roughly 60% are male players who happen to fall into the primary target audience for Clear Men 3in1 – the full-packaged grooming product for men with the benefits of dandruff cleanse, moisturization and long-lasting fragrance all in one bottle.

  
  

  CHALLENGES

  Clear Men 3in1 has been sponsoring for Liên Quân Mobile for recent years. However, this year, Clear Men 3in1 wants to go beyond the sponsorship and create deeper engagement with gamers. Through this campaign, they want:
  
  - Build Brand love and make this “COOL” campaign
  - Convert 50% users of Liên Quân Mobile into Clear Men 3in1 consumers
  - No1 Brand in platform GAMING
  

• OMO
  Tết 2021

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  Since many years, Tết has become such an important occasion for OMO because it’s a season of Cleaning with lots of activities surrounding laundry need, of prosperity and upgradation, wishing for the better year ahead, of experiences, reunion, family-bonding and so much more. And It’s OMO – the brand always stands among the most talked about and Top of mind brand in Tết.

  
  

  CHALLENGES

  But 2021 is a special year because of the Covid epidemic, the way people celebrate Tet is also special and different from other years: no more scenes of people gathering watching fireworks, of loved ones meeting on the 1st day of New year, shaking hands, giving each other warm hugs...only distances and worrying remain. It’s time for online and normal greetings... So 2021, OMO wants to keep the title – “The most talked about & Top of mind brand in Tet” and stands out as beacon of positivity and prosperity, brings a special Tết that is out of normal even in Covid context.

  The campaign needs to be REIMAGINE – REDEFINE – REJUVENATE

• OMO
  CLEOPATRA

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  OMO – a global laundry brand, which gives you a complete range of laundry products with great cleaning power and amazing 1st time stan removal.

  Due to the traditional gender norms, the majority of media coverage for International Women's Day would focus on praising women’s sacrifices for their homelives and indirectly feeding into the narrative that a woman’s most important identity is that of a wife and mother. To differentiate the brand in the hearts and minds of consumers, OMO left its mark with the belief that an effective fabric care product’s ultimate purpose is to lighten the load on women so that they can go on to pursue other passions in life. And then OMO launched the new product - OMO Matic Comfort Rose.

  
  

  CHALLENGES

  To both reinforce the brand purpose and raise awareness on gender equality in Vietnam, OMO Matic was to launch its new product – OMO Matic Comfort Rose to fight for gender equality on Mar 8th, 2020.

• Clear Men
  Celica

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  In 2020, Clear Men 3in1 has made a good impact on gamers in AOV community with many interesting activities on social besides being a familiar sponsor of the tournament.

  And from the success from the previous campaign in 2020, we have some social task to do in this campaign:

  Building excitement with consumers and create talkability about 3 variants of Clear Men 3in1 via In-game event & Social challenge
  Spread out campaign message and drive sale through KOLs Livestream
  Utilize Spring Tournament of AOV to inject Clear Men 3in1 for strengthening the relevance between brand and AOV

  
  

  CHALLENGES

  In this year, besides being a sponsor for Liên Quân Mobile tournament, Clear Men 3in1 has some ambitions to follow:
  Turning 88% male gamers from Liên Quân mobile to use Clear Men 3in1 as their #1 shampoo
  Turning a shampoo that represent for their favorite heroes, because everyone always have ones in the game

• Lifebuoy
  Kairos

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  Tet 2020 has kick-started with a bad luck named “Covid-19”. Unconsciously, Tet 2021 will be perceived as an important milestone for us to “restart”/ “redo” our life. It’s a new start! and people use to pray. PRAYING keeps us stay positive in face of adversity, with a belief that this will shall pass. PRAYING gives us the inner motivation to overcome the outer challenge, then look up to a brighter future. PRAYING helps calm us down during stormy days and get us up for next challenge.

  The pray can only turn real when you’re healthy & protected, when Covid-19 is over! LUCK IS IN YOUR HANDS. ESPECIALLY, IN YOUR CLEAN HANDS

  
  

  CHALLENGES

  Given the difficulties the world faced in 2020, Vietnam’s pandemic experience was relatively mild, and in the lead-up to Lunar New Year, the country was looking forward to welcoming a brighter 2021. To sustain Lifebuoy’s share of voice and perpetuate the handwashing habit, the brand needed to educate an optimistic (= apathetic) audience on the importance of hand hygiene during Tet.

  To penetrate the celebratory mood that takes over Vietnam at Tet, it was imperative for the brand to engage consumers with the right content in the right contexts for maximum impact.

• CLEAR
  SUMMER 2021

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  I rarely wear a black shirt in the summertime because it will reveal my dandruff problem” - a true fact that young people suffer more dandruff in hot weather. They seem to avoid wearing black while hiding their dandruff issue in bright colors of clothes.

  Clear believes that with their roots – an anti-dandruff efficacy, black is the ultimate torture test for dandruff. Therefore, people that Clear served, could perform with attitude and show the world what they are made of.

  
  

  CHALLENGES

  Create excitement during this summer via online activities, for brand to own the occasion to re-activate every year.

  With the objective of gaining massive awareness (not just being entertaining or commercial), how Clear could deliver an impactful message that could stay in consumers’ mind?

• Johnson’s
  Baby

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  Johnson’s Baby has a strong brand heritage globally as a gentle baby skin care product which is #1 choice of parents, hospitals and pediatricians everywhere.

  
  

  CHALLENGES

  The strong heritage “gentle" is becoming a big challenge for the brand, as Johnson’s Baby is losing market share to other competitors who offer more added values or special treatment. With the objective to change the perception of consumer towards Johnson's brand from “Gentle” brand to “Gentle + Protective” brand, Johnson's Baby wants to run a campaign which can help the brand repositioning the brand perception among consumers

• Lipton

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  LIPTON – Tea brand from Unilever company – is not only the world’s most popular drink but also the world’s leading tea brand in both tea bags and instant teas, with a global market share almost three times that of its adjacent competitor.

  Lipton presents in more than 150 countries, yellow everywhere with traditional campaigns representing the image Lipton aims to - bright, full of life, and friendly with nature.

  
  

  CHALLENGES

  In Vietnam market, Lipton Yellow Label have strong growth during the Summer for the aim of gifting/refreshment during hot season. However, Fall-Winter are still a relatively “low” season.

  How Lipton Yellow Label can keep the consumer’s demand in Summer to go on?

• BEL BACK TO SCHOOL 2020

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  BEL had been the leading company in the cheese industry with more than 65 years present in the Vietnam market.

  But BEL was losing its market share to other growing competitors in cheese & other dairy products recently.

  Back to school 2020 is the key occasion for BEL to win mom’s love & gain back the leadership position.

  
  

  CHALLENGES

  Exciting kids who are the core consumption target as well as appealing to moms who are the main buyer of BEL cheese boxes in the back-to-school occasion.

• DIANA
  SENSI

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  Diana SENSI is known as a sanitary napkin brand of Unicharm Company and is currently the market leader in the non-woven segment in Vietnam since launching in 2014. Over three years (2017 - 2019), the steady growth of non-woven napkins usage showed a good sign for the brand to recruit new consumers. Unicharm decided to launch Diana SENSI Smart Fit as the revolutionary non-woven day napkin product ever on April 2020.

  
  

  CHALLENGES

  Educate about Diana SENSI Smart Fit to customers as the most revolution product and convince them to try.

  Creating social buzz and targeted-friendly content to engage with consumers actively

• Coke
  Tết 2020

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  Nowaday, the modern life leads to disconnection in Vietnam. Becausse of urbanization and fast paced life, people seems to share happiness within their nuclear family, they prefer online socialization instead of connecting and sharing time to prepare and celebrate Tet (Lunar New Year) together.

  As the brand that complements the great taste of food and the spirit of uplifting and uniting people, Coca-Cola serves as a natural bridge that brings people together.

  This Tet, Coca-Cola wants to encourage people to connect beyond their family, which brings a more memorable celebration together & enables a more bonding community in the coming year.

  
  

  CHALLENGES

  Tet is the most important occasion for Vietnamese people as everyone will put aside all the worries to open up, reunite and celebrate with people around, so that this is also the most competitive season in marketing when brands spread out various messages with huge paid media to emotionally connect with consumers. 

  It’s not easy to find outstanding wishes and rock tradition, as well as encouraging audience to engage with brand activities from online to offline.

• Coke
  Ocean Day 2020

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  On the occasion of Oceans Day June 8th , Coca-Cola pioneers in many activities of sustainability for the community and environment, particularly its efforts in World Without Waste.

  
  

  CHALLENGES

  Given relentless investment into both business operation and sustainability programs of Coca-Cola Vietnam, from previous works of researches, corporate communications, media engagement show that there’s still lacking of full understanding about Coca-Cola from audiences and we need to push it harder for a more comprehensive sustainability positioning narrative for Coca-Cola in Vietnam and to promote Coca-Cola’s The Purpose and Sustainability Positioning

• VASELINE LIP BALM WINTER 2020

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  As the No.1 hand & body skincare brand in the world, Vaseline Lip Balm demonstrate its quality, has become consumers’ TOM when it comes to healing dry & chapped lips.

  In 2019, Vaseline launched the concept “JELLY LIPS” & highlighted Korean Origin for Lip Balm Stick Format but hasn’t amplified & spread it out among the TA.

  Therefore, the 2020 campaign aims to increase awareness for the concept “JELLY LIPS”, especially during winter transition when lips need the most protection & nourishment.

  
  

  CHALLENGES

  Increase awareness & advocacy for Vaseline Lipstick as an intensive nourishment solution to get JELLY LIPS & made in Korean.

  Push sales through promotion on Shopee & Guardian.

• SIMPLE

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  It can be said that 2020 was a sad year to the whole world, we had to face a lot of negative information, so many unhappy things happened. Therefore, as a No.1 skin care brand in UK, Simple with the philosophy “CHOOSE KINDNESS” wants to catch the occasion of the World Kindness Day - Nov 13th to spread out the positive vibe by encouraging people to share their kindness to others.

  
  

  CHALLENGES

  Increase brand awareness & philosophy: Simple is the gentle, natural and safe skincare products which come from UK with the philosophy is “CHOOSE KINDNESS”.

  Raise awareness and push sales for the brand’s promotion on Lazada Mega Day (11/11).

• LG PRA.L
  campaign

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  LG is well known as a technology giant in the home appliance industry. In 2019, LG suddenly entered the beauty industry by launching the LG Pra.L - a personal beauty device that strengthens the core elasticity of female skin.

  
  

  CHALLENGES

  Raise awareness of full range for LG Pra.L and reaffirm the leading position in personal beauty device vie PR Story in 2020.

• LG
  GRAM

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  In May 2021, LG was officially launched the new lineup LG Gram ranged from 14-17 inches in Vietnam market. The all-new 21Y LG Gram maximizes user productivity featuring a 16:10 professional display, productivity-enhancing design, and powerful processors while remaining faithful to LG gram’s signature, ultra-lightweight body.

  
  

  CHALLENGES

  There were 3 main challenges defined as:
  
  1. LG gram 2021 was not much different with the previous version.
  2. The product price was much higher compared to competitors.
  3. Sale target was estimated high during the year of severe Covid-19 pandemic in Vietnam.

• realme
  8 SERIES

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  In April 2021, Realme launched Realme 8 series in Vietnam market with the key message “Capture Infinity”. The Realme 8 series, consisting of 2 smartphone: Realme 8 and Realme 8 Pro, is not only a "leap" in terms of technology when Realme first time applied the super-clear 108MP camera on Realme 8 Pro but also brings it to completely upgrade in terms of design with slim body and trendy colors.

  
  

  CHALLENGES

  It ưas challenging that through this campaign, Realme wanted to achieve all these following goals:

  - Successfully introduced realme 8 Series in Vietnam market via highlighting KSP 108MP camera with key message “NHIẾP ẢNH CHÂN THỰC” – CAPTURE INFINITY within #DARETOLEAP theme via disruptive creative tactics & contents.

  - Aggressively increased consumers’ awareness about the premiums of realme & realme 8 Series via AWO in multiple channels.

  - Supported to increase consumers’ consideration through a variety of promotion & sale-driven activities.

• LG Washing Machine

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  LG AI DD washing machine is LG’s achievement of 20 years constantly studying and improving direct-drive motor technology for the most optimal efficiency.

  Integrating Artificial intelligence technology, this newly launched washing machine is not only capable of recognizing the amount of laundry, but also sensing the fabric being washed. LG AI DD was launched in early 2020 at CES exhibition, but not until September 2020 was it available in Vietnam.

  
  

  CHALLENGES

  LG need to launches LG’s next-generation DD motor makes intelligence-based laundry a reality by leveraging big data to recognize fabric softness and applying the optimal washing pattern, leading to 18% more fabric protection.

  LG AI DD is expected to be known widely as the first AI WM ever. 

  Highlight LG care about the consumers usage experience and establish new revolution for WM Emphasize a message that unique USP of new AI DD WM becomes a purchase factor. 

• MERCEDES-BENZ FASCINATION

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  Mercedes Fascination Show is an annual flagship event exclusively organized by Mercedes-Benz Vietnam since 2010. The event is the chance for MBV to officially introduce and inspire the Media, VIP and Public every type of vehicle from Mercedes-Benz - from luxury saloon, coupé , SUV, roadsters or compact car.

  
  

  CHALLENGES

  As the biggest annual event, it has to be extraordinary with new trends and technologies to impress the audiences in different themes depend on yearly concept.

  Besides outstanding treatments, the event converges a large number of Media and requires high management skill to ensure the outcomes in time.

• DRIVE CAR DAY

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  For the first time, Suzuki would like to implement the Drive Car Day for all of Vietnamese media to direct experience The All New Ertiga 2019, one of key product of Suzuki in 2019, which is direct competitive with the same segment market leader Mitsubishi X-pander.

  
  

  CHALLENGES

  As the biggest event of the year for Suzuki toward media as well as consumers, it has to be the excited event to encourage media to best experience The All New Ertiga and share these useful information to consumers.

  Besides outstanding treatments, the event converges a large number of Media and requires high management skill to ensure the outcomes in time.