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  • OMO
    Lupin

    The
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    OMO believes that Dirt is Good. Every stain, every mark, every smudge, is a sign of memories being made. A sign of having fully embraced the moment, whether that’s climbing to the highest branch of a tree or cooking with your hands. Because those stains represent the moments that we treasure, and ultimately are the sign of a life fully lived.

    The journey of "Dirt is Good" is now stopped by blockers when parents are not allowing their children to play in the urban playground due to the feat of pollution. Children now are not allowed to play right in the area built for them to play. With the philosophy of “Dirt is Good”, it’s time for OMO Matic to bring back the Green playground and involve kids to participate in this movement.


    CHALLENGES

    In a world where children's green playground is being forsaken, how can OMO show Moms "Dirt is Good" is still relevant?

  • Lifebuoy
    Jarvis Y2

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    A survey has been done by Yale University based on WHO and NASA data 2016 showed that Vietnam ranked in the top 10 out of 180 countries on the highest pollution level in the world. Across key cities of Vietnam, environmental awareness nowadays is the center of attention, prompting heated talks. It’s never just about breathing in polluted air. No scientist has yet confirmed PM2.5 can enter the blood through skin or not! If you wait until WHO confirms pollution particles can enter your skin, and then blood, maybe it’s too late. Act now or never!

    Lifebuoy Detox was born in 2018 to offer TA the superior benefit of Pollution Germs Detox & pH balance, powered by Nature.


    CHALLENGES

    Lifebuoy wins Moms’ heart with hygiene credentials in protecting Kids. But how about Young Adults?

    The ambition the brand team put for Jarvis y2 is high: Building a strong association for Jarvis Y2 as a trusted, TOM health solution when it comes to pollution concern.

  • OMO TET
    CAMPAIGN

    The
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    OMO – A global laundry brand with a wide range of products including liquids, capsules, powder, tablets and sachets. It works well with low-temperature washes.

    As a part of OMO brands, OMO powder continues to share their genuine stories with “Dirt is good” concept through the Tet holiday.


    CHALLENGES

    Define a distinctive and disruptive approach for the campaign roll-out.

    Drive strong attention from target audiences and become the most talked during Tet holiday.

    Become a widespread movement during Tet holiday.

  • CAMPAIGN
    “SỨC MẠNH
    SỐ 6”

    The
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    DHG is an established Vietnamese pharmaceutical company with strong heritage and many quality products; such as: Naturenz, NattoEnzym,…

    Naturenz is a liver supplement product coming from 20-year research with credible clinical testing certificates.


    CHALLENGES

    Establish Naturenz at the top-of-mind for potential consumers.

    Refresh brand image to better attract and engage with mass audiences.

    Generate sales lead on digital platforms against conventional purchase behaviors of target audiences with real-time tracking.

  • SWING
    PLAY BOLD
    WIN BOLD

    The
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    background

    SWING - Snack brand from Orion company - is one of the leading international confectionery company with more than 11 years present in vietnam market . Differ from other Orion’s brands, Swing awareness and characteristic among TA (highschool students) is significant low.

    Swing was being defeated by direct competitor in sales.


    CHALLENGES

    Build up clear Brand Concept & Message for Swing in long-term.

    Win direct competitors in sales.

    Generate sales lead on digital platforms against conventional purchase behaviors of target audiences with real-time tracking.

  • Beko AC
    Campaign
    2018

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    background

    Beko’s low brand awareness with little consumers’ recognition required a very dedicated communication plan with exceptional creative ideas within a limited budget to catch market’s attention during the peak sale season of Air-con, as well as to raise awareness for Beko as an Europe brand, and to educate a new living standard through insightful product features.






  • LAZADA
    LAZMALL
    2018

    The
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    In the 4.0 era, shopping is considered easier with tons of digital market and online shopping pages, but there’s still a need of an online place gathering authentic “big” domestic & international brands without lining up or carrying large bags and containers like people usually do in a shopping mall. Just simple a click, people can get what they want with a suitable retrieving policy. As a result, by September, Lazada Vietnam has launched LazMall as 100% authentic guaranteed products in many fields with transparent origin from around 300 large brands. Furthermore, shipping free will be free from 2 products and 15-day retrieving policy.

    On the launching stage, there will be interesting promotions! Thousands of products are on big sale on Lazada’s surprising promotion day. On this 9/9, also LazMall’s inauguration with top brands within ASEAN, Lazada launched the 9-day promotion “9/9 – Trai Nghiem Cuc Dinh.”


    CHALLENGE

    Officially launch Lazmall in the most impressive way.

    Push more sales during the launching stage.

  • Sendo
    Birthday
    Campaign
    2019

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    background

    Being one of the biggest ecommerce companies, Sendo.vn sees the potential to grow its business on social media through many successful campaigns from the beginning of 2019. To continue the social media oriented strategy, Sendo aims to raise awareness of Sendo’s birthday occasion with super sales, building up talkability and generating a great number of buzz to solve the communication task: MAKE SENDO’S SUPER SALES BIRTHDAY A BIG BOOM IN HARMONY WITH BIG IDEA: “SINH NHAT SENDO – AI CUNG CO QUA”.

  • VINAMILK
    GREEK YOGURT
    2018

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    background

    Greek yogurt has gained popularity in many countries due to its nutritional benefits. However, most Vietnamese customers are unfamiliar with this healthy snack. For Vietnamese consumers who are awared of the benefits of Greek yogurt, imported Greek yogurt is the only option.

  • OMO’S
    MOTHER DAY
    2019

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    Mother's Day is becoming a popular day in Vietnam! Well, the truth is, for this year's Mother Day, OMO Gentle on Skin decided to create the most buzz on social media by using the keyword "Dịu nhẹ" (Gentleness).

    OMO Gentle On Skin is a late-arriving variant from the OMO Matic family with the product concept "Gentle from the very first moments" aimed at moms with toddlers. Hence, in order to persuade consumers of the product’s gentleness, we need to find a way to speak to them in the most personal and relevant way.