our work

• OMO TET
  CAMPAIGN

  The
  Story
  We
  Told

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  to
  play

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  OMO – A global laundry brand, which is available in the form of washing liquids, capsules, powder, tablets and sachets and is effective with low-temperature washes.

  As a part of OMO brands, OMO powder continues to share the genuinely stories within “Dirt is good” conception through Tet holiday

  
  

  CHALLENGES

  Define a distinctive and disruptive approach for the campaign roll-out.

  Drive strong attention from target audiences to become the most talked-about conversation in Tet

  Become a widespread movement in Tet & rank within Top 10 of Tet campaign by Buzzmetrics

• CAMPAIGN
  “SỨC MẠNH
  SỐ 6”

  The
  Story
  We
  Told

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  to
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  DHG is an established Vietnamese pharmaceutical company with strong heritage and many quality products; such as: Naturenz, NattoEnzym,…

  Naturenz is a liver supplement product with clinical testing certificate coming from 20-year research.

  
  

  CHALLENGES

  Establish Naturenz at the top-of-mind for potential consumers.

  Refresh brand image to better attract and engage with mass audiences.

  Generate sales lead on digital platforms against conventional purchase behaviors of target audiences with real-time tracking.

• SWING
  PLAY BOLD
  WIN BOLD

  The
  Story
  We
  Told

  Click
  to
  play
  background

  DHG is an established Vietnamese pharmaceutical company with strong heritage and many quality products; such as: Naturenz, NattoEnzym,…

  Naturenz is a liver supplement product with clinical testing certificate coming from 20-year research.

  
  

  CHALLENGES

  Establish Naturenz at the top-of-mind for potential consumers.

  Refresh brand image to better attract and engage with mass audiences.

  Generate sales lead on digital platforms against conventional purchase behaviors of target audiences with real-time tracking.

• gardasil
  campaign
  2019

  The
  Story
  We
  Told

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  to
  play

  background

  GARDASIL is a vaccine indicated in females 9 through 26 years of age for the prevention of cervical, vulval, vaginal, and anal caners caused by human papillomavirus (HPV).

  
  

  CHALLENGES

  After two years of media and communications investment in various platforms and channels, the awareness on cervival cancer in particular and on HPV in general has been increased dramatically. However, because of the sensibility of the health sector, there are still challenges, causing difficulties in directly calling for people to get HPV vaccinated. Therefore, a new and innovative approach to tell the story and communicate with audience is highly needed in this year in order to further engage with TA groups.

• Beko AC
  Campaign
  2018

  The
  Story
  We
  Told

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  to
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  Beko's brand recognition was low with nearly no consumer's perception of brand requiring a very decicated communication plan with exceptional creative ideas and the limited budget to catch market atttention during the peak sale season of Air-con, as well as reiase awareness of Beko as an Europe brand, and educate a new living standard through insightful product features.

  
  
  
  
  
  
• LAZADA
  LAZMALL
  2018

  The
  Story
  We
  Told

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  to
  play
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  In the 4.0 era, shopping is considered easier with tons of digital market and online shopping pages, but there’s still a need of an online place gathering authentic “big” brands domestically and internationally without caring of lining up or carrying large bags and containers like people usually do in a shopping mall. Just simple a click, people can get what they want with suitable retrieving policy. As a result, by September, Lazada Vietnam has launched LazMall as guaranteeing 100% authentic products in many fields with transparent origin from around 300 large brands and shipping free will be free from 2 products and 15-day retrieving policy.

  On the launching stage, there will be interesting promotions! Thousands of products are on sale incredibly on Lazada’s surprising promotion day. On this 9/9, also on the occasion of LazMall’s inauguration gathering top brands within ASEAN, Lazada launched the 9-day promotion “9/9 – Trai Nghiem Cuc Dinh.”

  
  

  CHALLENGE

  Officially launch Lazmall in the most impressive way.

  Push more sales during the launching stage.

• Sendo
  Birthday
  Campaign
  2019

  The
  Story
  We
  Told

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  to
  play
  background

  Being one of the country’s biggest ecommerce companies, Sendo.vn sees the potential to grow its business on social media through many sucessful campaigns from the beginning of 2019.To continue the social media oriented startegy, Sendo aims to raise awareness of Sendo’s birthday occasion with super sales and build up talkability and generate a greate number of buzz to solve the communication task: MAKE SENDO’S SUPER SALES BIRTHDAY A BIGBOOM IN HARMONY WITH BIG IDEA “SINH NHẬT SENDO - AI CŨNG CÓ QUÀ".

• VINAMILK
  GREEK YOGURT
  2018

  The
  Story
  We
  Told

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  to
  play
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  Greek Yogurt has become popular with its nutrition benefits in many countries. However, most Vietnamese customers are not familiar with this healthy snack. The imported Greek Yogurt is the only choice for Vietnamese consumsers who have some knowledge of benefits of Greek Yogurt.

• OMO’S
  MOTHER DAY
  2019

  The
  Story
  We
  Told

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  to
  play
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  Mother's Day is becoming a popular day in Vietnam! Well, the truth is, for this year's Mother Day, OMO Gentle on Skin decided to own the biggest buzz on social with its keyword “Dịu nhẹ” (Gentleness).

  OMO Gentle On Skin is a born-late varriant from OMO Matic family with the product concept: "Gentle from the very first moments" targeted to moms with toddlers. Hence, in order to convince consumser about the product's gentleness, we need to find a way to talk to them in the most personal and relevant way.